Since their launch in 2017, I've been a die-hard ARKET fan. One scroll through my Instagram and you can see I'm usually wearing something from ARKET week in, week out. The brands transparent and simple ethos sits very closely to my own; timeless, well-designed and durable pieces for everyday wear. Just like myself ARKET value longevity and the idea of building a wardrobe with fewer but more versatile pieces that can be worn year after year; clearly illustrated in the stores uncomplicated merchandising and the limited amount of collection drops. I love the ease this gives me when shopping, I'm not overwhelmed by continual newness, instead, I'm greeted with a collection that feels familiar to me, a collection I can build on and experiment with and more importantly a collection that gives me the confidence to throw on any day without giving it a second thought.
When we talk about the high street there's still a misconception that it's all just fast fashion, but there are brands out there trying to break the mould and ARKET is one of them. Their attitude towards transparency enables you to trace the journey of every item, right back where and how it was made. There's also detailed information on suppliers, materials, history and product care - basically everything you need to shop consciously. (More information can be found at the bottom of this page)
ARKET kindly asked me to put together my perfect everyday look from their AW18 collection and obviously, I couldn't resist this navy trench. (Updated for the colder months in a heavy melton wool blend) paired with an equally classic camel turtleneck and what would usually be a curveball for me but lend themselves perfectly to my style thanks to their muted colour palette; a pair of checked trousers.