In this fast and fickle industry, the constant drive to wear and buy new things puts an evident pressure on today's bloggers and influencers. For some watching others shop endlessly and showcase on social media is inspiring (an influencers key role I guess?) but what about those who feel worse off seeing the endless conveyer belt of new clothes? And how does the former attribute to the authenticity of what we are seeing? As someone who stands by the notion of investing more and buying less, I have no fear of featuring the same pieces on here over and over, but I also hold my hands up and admit I have felt pressured to go shopping for the sake of new content. (which when I say out loud sounds utterly ridiculous). But where would the authenticity be in doing so? I don't change my style enough to warrant a wardrobe overhaul every season, nor do I want my blogging existence to centre around new clothes all the time. But the likes of RewardStyle and other affiliate programmes fuel the need for continuous consumption, trust me I get it, we all need to make a living (even I try with affiliate links), but promoting this mentality can be dangerous and addictive. Watching fellow Insta-pals reap the praise of their endeavours leaves me wanting a piece of the adoration and questioning; am I doing this 'style blogging' thing right? That same demand can sometimes restrict what I share on here regarding outfits out of fear people are growing tired of seeing repeat past season pieces. This outfit is case in point. When adding the credits to the foot of this outfit post I was faced with a coat and blazer which I've efficiently exhausted on Instagram, an out of stock sweater and well... you can kiss goodbye to finding these boots in stock anywhere. Thus leaving you, the reader, with an un-shoppable outfit, so excuse my poor alternatives, but two weeks ago this is what I wore, and to not share an authentic representation of what I wear regularly would be going against my very reasoning for carving out this little corner for myself on the internet. 
Two winters strong, repurposing and reinventing this coat alongside other clothes gives me the same, if not more satisfaction than the cheap thrill of an excessive seasonal shopping trip. Though wearing old things might make for dull content, forgive me for only being human. 

Below are some of my favourite ladies who do a great job at repeating items 

Alex Steadman

Alexis Foreman

Alice Gao

Ann Kim

Jesse Alexandra


Does seeing ‘similar here’ frustrate you? Or does seeing loved past season pieces inspire you to revive old items? 

Coat: Acne (similar here and here) / Blazer: Arket (similar here) / Jumper: Vince (similar here)/ Jeans: Re/Done / Boots: Joseph / Earrings: Alighieri via Farfetch 

Photography by Jordan Bunker

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Coat: Studio Nicholson via The Shop at Bluebird / Roll Neck: COS / Trousers: COS / Blazer: Arket / Trainers: Studio Nicholson / Clutch: Marni via Farfetch

Photography by Jo Harper


Coat: Whistles / Roll Neck: COS / Skirt: Whistles / Trainers: Whistles

Whistles have been a brand I've backed since date dot through Instagram and via the blog. Years before I had even an inkling that this minefield of a world called Social Media could one day be my full-time job, I was flying the Whistles flag proudly and continue to do so today. So you can imagine my delight when the opportunity to work with them arises. Some of you may have caught the Spring/Summer press day takeover I shot over on their Instagram stories last month, pictured above is what I wore for the day. 
With Christmas only seven days away it seems mad to even make allusions to the 'S' word, but after seeing what's in store for the balmier months, I knew I couldn't withstand sharing. Sales will be in full swing next week (Whistles has already started, check it out here) and as someone who avidly avoids sale shopping, casting my mind forward to new collections is the only thing that gets me through this limbo period. 
SS18 is set to sufficiently feed my appetite for jumpsuits (of which there are many this season), 'squiggly' prints and all things boxy. See below for my new season highlights. 


This post is in collaboration with Whistles. All words and styling are my own. 

brittany bathgateWhistles

At the start of 2017 Dean and I set ourselves the goal of moving into the new house by Christmas, it took up all of our weekends, sucked the life out of Dean and caused endless bickering, but by the skin of our teeth, we are in! Admittedly we probably handed in our notice a little prematurely at the old the house, but neither of us could face Christmas or another Winter with a broken boiler, an oven that could only be lit by getting down on your hands and knees with a lighter and the world’s worst shower. I could rant endlessly about why it's in a landlord’s interest to fix these things and how five weeks post-move we shouldn't still be fighting for our deposit back, but I'll save you from that monotonous tirade.

Selfishly, I wanted to move before Christmas primarily to decorate a new space. I never felt overly festive in the old house; it was cramped, dark and no matter how beautiful the wreath was, the ugly front door overshadowed it. Being the Christmas-aholic I am, this always broke my spirit a little. But this year is different, we've got a new space, new decorations (because we foolishly left last year’s The White Company decs in the loft at the old house) and our first real tree. You can't beat the smell of a real tree, and The White Company's Fir Tree scent is the perfect accompaniment to enhance the smell throughout the house.

Current house status: The walls are bare, we're living out of two rooms, and we don't have a single curtain or dining chair… but so what. Christmas is here, and with a little help from The White, Company we're having ourselves a minimal little Christmas.

The brand really comes in to its own this time of year. Having worked at The White Company as a Visual Merchandiser for two years, I'm too familiar with the magical environment created in store at Christmas; you can't help but feel inspired to recreate a little piece of the magic back home. This year’s Scandi haven of white and grey tree decorations mixed with traditional greenery, sparkles and of course their signature scent, Winter, compliment the light wood and concrete floor in our home ideally. Although the walls are bare and we’ve hardly enough crockery and seating for two, there’s something special about the first Christmas in our new home we’ve worked so hard for.

This post is in collaboration all words and adoration for The White Company is my own. 

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This is a call for all last-minute Christmas shoppers of the world to unite for a moment and share the internal panic together. With only two weeks (yep, can't quite believe it myself) to go, and one snow day already under our belts the festive season is in full swing, and I couldn't feel less prepared. But let's rewind four weeks, back to a festive event I attended with Monsoon in which we celebrated one of my favourite elements of the Christmas season, the act of giving. Hosted in collaboration with Quill London, a small group of us gathered in their Clerkenwell store to practice the art of calligraphy, no mean feat if you're a left-handed beginner may I add, but a charming way to personalise gifts this season none the less. 

No get together this time of year is complete without a seasonally apt getup, the thought of being clad in sequin and glitter filled me with mild anxiety, but unbeknown to me Monsoon also caters for the minimally inclined partygoers too. I'm not a complete partywear-phobe, I still appreciate something special this time of year, so when I clocked this velvet trim jacket in the London Westfield store, I knew I'd found my safe zone. When shopping for any event, whether it be day or night, versatility and comfort are always at the forefront of my mind. The understated velvet lapel, paired with the front hem split trousers and trainers is the perfect nod to the festive period without feeling uncomfortable. 

Outfit Details: 

Suit Jacket / Suit Trousers both Monsoon. 

This season I wanted to give back to a certain someone, who I won't name as I don't want to spoil the surprise, to say thank you for their perseverance, support and generosity throughout the highs and lows over the past year. Packed neatly away in a hand illustrated gift box (pictured above) complete with name tag, written by yours truly, is a bundle of Monsoon gifts I think she'd treasure in and around her home. See my gifting picks below. 

This post is in collaboration with Monsoon. All words and styling are my own. 


Blazer: Arket / Roll Neck: COS / Jeans: Weekday / Cardigan: Barena  / Belt Bag: COS / Boots: Lemaire 

I can't believe it's taken me this long to invest in a pinstripe blazer. Blazers have passed me by for years, but with the recent boom of the Prince of Wales check kind, they've been impossible to avoid. 
Now pinstripes are no news to the fashion world, but Arkets offering of classic tailoring is. (It's taken numerous sceptical store visits, but I can finally say Arket have won me over) From wool to polka dot jacquard, they've got you covered in the suit department. These matching trousers are now high on my wishlist. 
When the team over at Farfetch kindly asked me to style up something red, I embraced my appreciation for (Patrick Bateman-esque) power dressing, by layering a red v-neck cardigan underneath. 
There’s an uncanny power that comes with wearing bright red. It has the property of appearing to be nearer than it is and so grabs our attention first and there’s also that energising, self-esteem boost it can award you. Don’t be afraid to experiment with layering and if you’re new to the shade (or like me shy to try such a bold hue ), perhaps just add a pop of colour like this Barena V-neck cardigan. Head over to the Farfetch blog to see how six other ladies have styled different shades of the intriguing colour this season.


Photography by Oliver Hooson