I've always disliked the negativity surrounding 'basic'. Basic doesn't have to be boring, in fact, some of the most basic items in my wardrobe are my most indulgent and most favoured pieces. I'll never tire of the essential go to's whether it be a regular t-shirt, the perfect pair of tailored black trousers or the ever so elusive classic white shirt. For me, less is more and I always prefer items I can wear time after time. Plus it seems I am incapable of shopping or dressing for this very confused so called season known as 'summer' right now (anyone else's wardrobe a confused state in which beachwear and knitwear are co-existing ) so sticking to the essentials is a fail safe.
I love finding brands who are turning basic into the not-so-basic. Those who give basic a sartorial facelift. Enter Undone, a website I stumbled upon while getting lost amongst Instagram's suggested photos page. Undone have a simple goal and one that resonates well with my shopping habits; to curate simple, high-quality underwear and basics all in one place. Undone work with a small but carefully selected number of designers, for both men and women, all taking a refreshing approach to design and construction.
La based designer Shaina Mote explores the balance between functional design and the unexpected. Subtle design details put SM at the forefront of rediscovering the classics we know and love. All the clothes are made carefully and consciously, from the renewable natural fibres to the locally sourced craftsmen and family run businesses used, sustainability is always in mind. Swedish-based brand; The White Briefs also share the same passion for sustainability and thoughtful classic design. The organic fitted grey T-shirt pictured here is by far softer than any other t-shirt I've tried.
Disclaimer: This post was not sponsored by the word 'Basic'.