In a new study that marries sport with technology, Keely Hodgkinson has been named the most attractive athlete in the UK and Ireland, according to an AI-powered analysis conducted by iGaming experts at Betmaster. The 22-year-old 800m runner, who clinched Olympic gold in Paris this year, scored an impressive 9.15 out of 10 in the attractiveness test.
The research focused on contemporary sports stars, including frontrunners for the 2024 Sports Personality of the Year, evaluating their appeal through an AI attractiveness scale. Hodgkinson, hailing from Wigan, has not only made headlines for her sporting prowess but now stands out as a national heartthrob.
The results of the study showcased a mix of familiar faces from the sporting world. Following Hodgkinson in second place is Olympic diver Tom Daley, who scored 8.61 out of 10. Daley has captivated the UK public since his debut at the Beijing 2008 Games, accumulating gold, silver, and three bronze medals for Great Britain.
In third place is Gareth Bale, the former Wales national team captain and prolific footballer, with a score of 8.49. Bale is recognised not only for his footballing talent but also as the most attractive Welsh athlete.
Declan Rice, Arsenal’s star midfielder, came fourth with an attractiveness score of 8.29. He recently earned the title of Premier League Player of the Year at the 2024 London Football Awards, further solidifying his status both on and off the pitch.
Fifth on the list is the reigning Formula One champion Lewis Hamilton, who achieved a score of 8.26. Known for his record of race wins in the sport, Hamilton is poised for a significant transition from Mercedes to Ferrari in 2025.
The top ten most attractive UK sports personalities are rounded out by Jude Bellingham (7.99), Ellie Simmonds (7.94), Bryony Page (7.90), Anthony Joshua (7.89), and Jos Buttler (7.84).
Commenting on the study’s findings, James Loxdale, Sports Analyst at Betmaster Ireland, highlighted the intersection of athleticism and appeal. “Sport has always captivated fans, not just for the incredible talent on display, but for the personalities who inspire both on and off the field,” he said. “While athleticism is critical to success, looks can certainly enhance a star’s marketability.”
Loxdale also emphasised the subjective nature of beauty, stating that it should not overshadow an athlete’s talent or character. “It’s fascinating to explore how these factors intersect in the realm of sports,” he concluded.
As the public continues to engage with sports figures not only for their skills but also for their charm, this list serves as a reminder of the multifaceted nature of athletic appeal. With the 2024 Sports Personality of the Year approaching, Hodgkinson and her fellow athletes are sure to remain in the spotlight for their extraordinary achievements and undeniable allure.
